Privacy policy

Last updated: 31 August 2026

This Privacy Policy explains how SimpliDwell collects, uses, stores, and protects your personal information when you visit our website (simplidwell.shop) or make a purchase. We are committed to protecting your privacy and handling your data transparently.

1. Data Controller

For the purposes of data protection law, the data controller is:

John Black, Sole Trader, trading as SimpliDwell
71 York Road
Swindon
SN1 2JU
United Kingdom

Email: info@simplidwell.shop

UK Business Contact: +44 7542 136047

2. Information We Collect

We may collect and process the following categories of personal data:

Identity and Contact Data: Name, billing address, delivery address, email address, phone number.
Order Data: Products purchased, order number, payment amount, payment method.
Transaction Data: Payment status, transaction identifiers, payment method, billing information, and limited payment details made available to us by our payment providers. Full payment card details are processed by our payment providers and are not directly stored by SimpliDwell.
Technical Data: IP address, browser type and version, time zone setting, operating system, and platform.
Usage Data: Information about how you use our website, products, and services.
Marketing and Communications Data: Your preferences for receiving marketing from us.

3. How We Collect Your Data

We collect data through:

Direct interactions: When you place an order, create an account, contact us, or sign up for communications.
Automated technologies: When you interact with our website, we may collect technical and usage data via cookies, server logs, and other similar technologies.
Third parties: We use analytics and advertising services that may collect data through cookies and similar tracking technologies, subject to your consent.

4. How We Use Your Data

We use your personal data for the following purposes:

To process and fulfil your orders, including delivery and payment.
To communicate with you about your order.
To manage your account.
To comply with legal obligations.
To improve our website and customer experience.
To send marketing communications where you have provided consent or where another lawful marketing permission is available. You may opt out at any time.
To analyse site traffic and show relevant ads (based on your consent for non-essential cookies).

We process personal data where necessary to perform a contract, comply with legal obligations, pursue legitimate interests, or where you have provided consent, depending on the purpose of the processing.

5. Data Sharing

We may share your personal data with:

Delivery partners — for order fulfilment.
Payment processors — for secure payment processing.
Analytics and advertising partners, such as Google Analytics, Meta Pixel, and Google Ads, where these services are enabled and where the required consent or other lawful basis has been obtained.
IT service providers — for website hosting and technical support.
E-commerce platform provider — Shopify: Our store is hosted by Shopify. Shopify processes personal information when you visit, interact with, or make a purchase through our store. Where Shopify Network Intelligence and related Enhanced Services are enabled, Shopify may also process information derived from your interactions with our store, Shopify, and other merchants to provide services such as personalization, analytics, fraud prevention, and advertising-related features. Information may be shared with Shopify and relevant service providers, including providers located in other countries, as necessary to provide these services. For more information, please see Shopify's Consumer Privacy Policy (https://www.shopify.com/legal/privacy/consumers). You may also use the Shopify Privacy Portal (https://privacy.shopify.com/) to learn about and exercise privacy rights relating directly to Shopify's processing.

Some service providers process personal data on our instructions, while others may process personal data as independent controllers under their own privacy notices and legal obligations. Their role depends on the service being provided.

6. Data Retention

We generally retain order and transaction records for up to six years where reasonably necessary for accounting, tax, fraud prevention, contract enforcement, dispute resolution, or legal claims.

Customer service correspondence is retained only for as long as reasonably necessary to resolve the enquiry, maintain an appropriate business record, or address a legal claim.

Marketing preference records may be retained after an opt-out where necessary to ensure that the opt-out continues to be respected.

7. Your Privacy Rights

Depending on your location, you may have certain rights regarding your personal data. These rights include:

Right of access: You have the right to request a copy of the personal data we hold about you.
Right to rectification: You have the right to request correction of any inaccurate or incomplete personal data.
Right to erasure ("right to be forgotten"): You have the right to request deletion of your personal data in certain circumstances.
Right to restrict processing: You have the right to request restriction of processing in certain circumstances.
Right to data portability: You have the right to request transfer of your data to another service provider in certain circumstances.
Right to object: You have the right to object to processing based on legitimate interests or for direct marketing purposes.
Right to withdraw consent: Where processing is based on consent, you have the right to withdraw that consent at any time.

To exercise any of these rights, please contact us at info@simplidwell.shop. We will respond within the timeframe required by applicable data protection law.

If you are located in the United Kingdom, you have the right to raise a complaint with the Information Commissioner's Office. We encourage you to contact us first so that we can attempt to resolve your concern.

8. For US Residents (Including California Privacy Rights)

Depending on your state of residence, the nature of our data processing, and whether the relevant law applies to SimpliDwell, you may have certain rights regarding your personal information. These rights may include the rights described below.

Your Rights:

Where the CCPA applies to SimpliDwell and you are a California resident, your rights may include the following:

Right to Know: You have the right to request that we disclose the categories and specific pieces of personal information we have collected about you, the categories of sources from which the information was collected, the business or commercial purpose for collecting the information, and the categories of third parties with whom we share the information.
Right to Delete: You have the right to request that we delete any personal information we have collected about you, subject to certain exceptions (e.g., to complete a transaction, detect security incidents, or comply with legal obligations).
Right to Correct: You have the right to request correction of inaccurate personal information we hold about you.
Right to Opt-Out: Where applicable under US state privacy laws, you may have the right to opt out of the sale or sharing of personal information or the use of personal information for targeted advertising.
Right to Non-Discrimination: We will not discriminate against you for exercising any of your privacy rights.

"Do Not Sell or Share My Personal Information"

Where applicable under US state privacy laws, you may have the right to opt out of the sale or sharing of personal information. You may do so by using our Data Sharing Opt-Out page, which is also accessible through the "Do Not Sell or Share My Personal Information" link in our footer, or by contacting us at info@simplidwell.shop with "Privacy Request" in the subject line, or by calling +1 (518) 965-5444.

Identity Verification and Response Times

We may need to verify your identity before processing a request to know, access, delete, or correct personal information, where verification is permitted or required by applicable law.

We do not require identity verification for a request to opt out of the sale or sharing of personal information. However, we may request limited information reasonably necessary to identify the consumer or browser to which the opt-out request applies.

Where the CCPA applies, we will process a request to opt out of sale or sharing as soon as reasonably feasible and no later than 15 business days.

We will generally respond to verified requests to know, access, delete, or correct within 45 calendar days, subject to any extension permitted by applicable law.

9. Cookies and Similar Technologies

We use cookies and similar technologies for essential website functionality and, where permitted, for analytics, personalization, and advertising. Depending on your location, you may be presented with a cookie consent banner or other privacy controls that allow you to manage your choices.

You can review or change available privacy choices through the privacy controls provided on our website. For more information, please see our Cookie Policy.

10. International Data Transfers

Some of our service providers may process personal data outside the United Kingdom, including in the United States. Where applicable, international transfers are handled using recognised legal mechanisms and safeguards provided for under applicable data protection laws and the relevant service provider arrangements.

11. Data Security

We have implemented appropriate technical and organisational measures to protect your personal data from accidental loss, unauthorised access, alteration, or disclosure. However, please note that no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.